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Episode summary: Thrift: Through the strictures of the global financial downturn and its aftermath citizens have been urged to ‘keep calm and carry on’. This slogan, first coined in the 1940s and revived in the 2000s, found its way into political rhetoric and popular culture. Laurie talks to Rebecca Bramall, lecturer in media and communications at the London College of Communication, about the cultural politics of austerity. Also, Alison Hulme, lecturer in International Development at the University of Northampton, surveys the history of ‘thrift’ from the early Puritans to Post-war rationing and into consumer culture. What are the overlaps between thrift and austerity? Producer: Jayne Egerton

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