Episode summary: David talks to the American historian Jill Lepore about the damage new technology can do to democracy, from the 1960s to the present. Who first tried to manipulate the minds of the electorate? Where did the money come from? What happened when the same technology was applied to fighting the Vietnam War? Plus we discuss US presidential elections from 1960 to 2020: do the machines really decide who is going to win, and if he does win this time, what might Joe Biden be able to do about it? Talking Points The Simulmatics Corporation was one of the first data analytics companies founded in 1959. - They were collecting personal data, coming up with mathematical models for human behavior, making predictions, and selling that as a service. - They got their big break in the 1960 election. Advertising was basically invented to defend corporations against muckraking journalists. - It became something else as modern consumer society emerged. - Eventually, some of the ad agencies began working for the Republican Party.…
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