Good News on the Smaller Portion Front

It was always a good joke to point out that Perrier was more expensive than petrol. The joke just got better. Coke in a small 7½ oz. can costs US$8.50 a US gallon and, better yet, 50-140% more per ounce than Coke in an old 12 oz. can. The full article is here. Money quote:

You’ll save money by buying 12-ounce cans and pouring a third or more down the drain.

But of course, nobody does that. Just as nobody buys a large portion because it is cheaper per bite and doesn’t eat it all. Marion Nestle has this to add.

I once asked a group of retailing executives why the cost of smaller size containers was so high (surely the containers don’t cost that much. They said: “if customers want smaller portions they ought to be willing to pay for them.” Oh.

Or, to put it another way, “Screw you, consumer.”


General

Follow me on App.net Subscribe on App.net

« What should an ambient sausage be? Food news (new series); advice »

Comments